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The world of Esports can be found at the Palais des Festivals et des Congrès de Cannes from 12-14 February

The world of Esports can be found at the Palais des Festivals et des Congrès de Cannes from 12-14 February.

Ready to play sports all together ?

But what, in fact, is ESPORT? Also known as electronic sport, it is a discipline involving players who do battle on line. These players, like in more traditional sports, take part in tournaments and obtain classifications, whether individually or as a team, at town, country or even global level. While the phenomenon, which started in the United States, has been around for 15 years, it is still being structured in Europe and particularly in France.

The leading international event for B2B networking dedicated to e-sports

Launched in 2017 by Reed Midem, organizer of the main international entertainment markets, MIPTV and MIPCOM, the aim of the Esports Bar is to supply the entertainment industry with global commercial sports events, by creating the most productive and enriching experiences, in Cannes and Miami. This BtoB event thus brings esports professionals and their commercial partners together at the Palais des Festivals et des Congrès de Cannes, for 3 days, in order to facilitate relations on a global scale between traditional investors and international “esports” companies, and offer individual meetings and networking opportunities with some one hundred visionary leaders.

A very specific aim

Esports Bar has given itself a very specific aim: make the sport of the “connected generation” the future of entertainment by organizing tailor-made and effective professional events aimed at leaders across the globe. Reed Midem, which has been assisting the development of the television industry for over fifty years with the MIPTV and MIPCOM, and the music industry with Midem, has committed itself to this approach. “We are now putting our experience in international entertainment markets to the service of e-sports” declared Jérôme DELHAYE, Director of Reed Midem’s Entertainment Division.

Esports BAR 2019 Game Shakers Awards

The Game Shakers Awards are the first truly international esports prizes. They recognise individuals and companies that have taken esports beyond endemic fans and reached mainstream audiences. Finalists have been chosen by a jury of internationally-respected esports experts.

Reflecting the important links between ‘traditional’ sports, music and esports, this year’s Game Shakers are supported by two Ambassadors, former Formula One racing driver Jean Alesi and German musician and producer TheFatRat.

This year’s Game Shakers Awards cover five categories - Esports Shaker of the Year, which recognises the game changer of the previous year. Three project-based categories - the Media Shaker, the Brand Shaker and the Sport Shaker - rewarding the association of esports with another business sector, each allowing esports to reach new audiences. Finally, the Community Shaker rewards an esports organisation’s work in strengthening its fan base engagement and widening its community.

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