cannes-convention-bureau-terrasse-palais-vue-suquet1920x700.jpg
You are here

Cannes, source of inspiration, creativity and innovation

After New York, Snapchat chooses Cannes to advertise its camera-glasses, the famous Spectacles!

On the side-lines of the Cannes Lions, International Festival of Creativity, Snapchat has pulled off a marketing coup and is flying its flag high, a few days after releasing the Spectacles in France.

A ferris wheel has been set up on the sea front, very close to the famous red carpet in the Palais des Festivals, much to the delight of the residents of Cannes and the 15,000 visitors to the Cannes Lions Festival!

The attraction has not gone unnoticed, and acts as an original poster backdrop, like the app which currently has 166 Million active users each day!

And the icing on the cake, or rather the sweet on the red carpet, is that you get a free lolly on leaving the attraction!

*Figure provided by Snapchat as of 1 quarter 2017. 

Share

Keywords

Related articles

January 28, 2020

Cannes totally reborn, on display in Barcelona

June 20, 2019

France Congrès : Cannes, a pilot city of the « Responsible International Destinations » programme

December 04, 2019

Cannes is the first town in France in which the conference centre has obtained the security management certification (ISO 18788)