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From 17-22 June, 65th Cannes Lions International Festival of Creativity is coming to the Cannes Palais des Festivals et des Congrès

65th Cannes Lions International Festival of Creativity is coming to the Cannes Palais des Festivals et des Congrès.

A large-scale professional meeting
Being in the spotlight is part of the Cannes DNA, no matter whether these are from the cinema or publicity. And the Cannes Lions International Festival of Creativity no longer has to prove its interest and renown as every year, since 1954, it has brought together thousands of short films, adverts, posters and other products from the creative communications industries. It therefore ranks among the most prestigious events in the advertising and communications sector and brings together publicists from the world over, celebrating the thousands of global creations and showcasing the best works from over 100 countries around the world. To learn more about the Festival, visit canneslions.com

A preferential place of exchange

With over 15,000 participants from more than 100 countries, the Cannes Lions International Festival of Creativity is a place for exchanges between entrepreneurs, directors, creators and the professionals and opinion leaders from the various advertising industries. On the programme: conferences, workshops, networking, tutorials and awards for those in the communications, marketing, design, technology, media and entertainment sectors.

A Festival that also puts the spotlight on a considerable number of speakers, from all walks of life such as Sheryl SANDBERG (Chief Operating Officer Facebook), Lorne MICHAELS (canadian actor, screenwriter, creator of the « Saturday Night Live »), Tor MYRHEN (Vice President of Marketing Communications Apple), Arianna HUFFINGTON (Founder and CEO Thrive Global), Jeff GOLDBLUM (american actor « The fly », « Jurassic Park », « The Grand Budapest Hotel »…), Alfonso CUARÓN (mexican screenwriter and Academy Award-Winning Film Director for “Gravity” and “Roma”), Shonda RHIMES (american filmmaker, producer and screenwriter «Grey’s Anatomy, « Private Practice », « Scandal », « How to get away with murder ») ... 

Alfonso Cuarón

Cannes Lions Awards

Every year, 20,000 works are submitted from every country across the globe for assessment by an international jury: over 5,000 advertising films, some 10,000 adverts and posters, 1,500 internet titles, over 800 media solutions and more. Some 9,000 publicists from the world over benefit from the opportunity to meet up. However, they also come in the hope of winning one of the Lions, prestigious prizes awarded by specialized juries in several categories

Apple, « Creative Marketer of the Year »

This year, the Cannes Lions International Festival of Creativity shall award Apple the title of 2019’s Creative Marketer of the Year to honor its world class creative communications and marketing initiatives and efforts. Despite having won other awards, this is the first time Apple has the Creative Marketer of the Year prize. The goal of the award is to honor brands that have shown how standout creativity helps drive business. Other companies that have won the award in the past include Google, Burger King, Samsung, Heineken, McDonald's, Coca-Cola, Mars, IKEA, and Unilever. Apple in 2018 won the Entertainment Lion for Music Grand Prix for its "Welcome Home" HomePod ad directed by Spike Jonze and starring singer/dancer FKA Twigs, and the Brand Experience & Activation Lion Grand Prix for its "Today at Apple" retail store experience. In total, Apple won 22 different Lions in 2018. The award will be collected by Tor MYRHEN, Apple's VP of Marketing Communications at the final Awards Show of the Cannes Festival on Friday, June 21.

https://www.canneslions.com/

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